Video is a powerful method of emotionally engaging with an audience, to influence their behaviour.
Telling your business story via video is a great way to grow your following online, build trust in your product or service and add credibility during presentations. Video is also an effective way of sharing your business message with a mixed language audience or employee base. But it can be an expensive business, and damage your brand if not produced professionally. I have a simple approach which includes:
- Filming interviews with your key team for internal or external presentations
- Developing a video brief, writing storyboards and scripts which support your goals
- Providing short videos for your online blog or website featuring your product or showcase your services
- Animation of your logo to demonstrate your brand identity across different media
- Video infographics to visually describe your key message and influence others.
I use Canon products and lenses, with high-quality audio equipment, and am an expert in Adobe After Effects and Premier. If you own your own recording equipment, I can train you on the best process to create compelling video, or edit content you have shot yourself, to protect your brand.